Calling All Brands: Take P2PI's Annual Trends Survey

The Path to Purchase Institute is seeking consumer product marketers across categories to participate in its 2023 Trends Report survey to examine today’s pressing industry issues. The report will be published online and in the January/February 2023 issue of P2PI Magazine.

For 27 years, the annual Trends Report has examined the points-of-view and worries keeping executives up at night as they strive to better engage and convert shoppers.

With this research, Institute staff can paint a representative picture of the overall market, including an exploration of retailer media networks, data sharing, tangible concerns about effective marketing and merchandising strategies and shifts in consumer demand and behavior. Look back at some of last year's 2022 results and insights here.

Every respondent who completes this survey will be entered in a drawing to win one of four $100 Amazon gift cards. The drawing will take place mid-November. Responses will be accepted through 7 p.m. EDT on Tuesday, Nov. 1, 2022. Click Here to Take the Survey