Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
DGMN’s Charlene Charles and Goodway Group’s Angela Myers will discuss how budget allocations are shifting, what components shape today's strategies and more at P2PI's June 25-27 event.
Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
