Attitudes: Retailers

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

For the first time, leading consumer packaged goods manufacturers ranked Amazon.com among the Top 10 in this year's "Kantar Retail PoweRanking" study.

In its fifteenth year of publication, the Kantar Retail

The balance of power between manufacturers and retailers has tipped, according to both camps.

Who are considered the leading manufacturers when it comes to developing consumer/shopper insights and category management skill? It's the usual suspects – P&G (the "First Moment of Truth" company) and Kraft.

How important are new products? Manufacturer/retailer perceptions diverged in 2006 and today, at 14 points, have never been further apart. Some of this disparity may be due to line extension fatigue; some of it may be due to retailers' focus on private label and core selections in a recession.

The top retailer practitioners of CMAR (Consumer Marketing At Retail) are no surprises either. Kroger, fueled by its innovative application of dunnhumby data holds a commanding lead in pride of position, followed by Walmart, Target and Safeway.