Wal-Mart Warms Up National Heart Month

Wal-Mart gets to the heart of cardiovascular health this weekend by hosting vendor-sponsored events offering free blood pressure and cholesterol screenings. The events, which recognize February's standing as National Heart Month, will take place in Sam's Club stores on Feb. 20 and in Wal-Mart stores and Neighborhood Markets on Feb. 21. Screenings will be offered in pharmacy departments from 11 a.m. to 3 p.m., with educational demonstrations taking place until 5 p.m. Twenty-five brands, including PepsiCo's Tropicana and Quaker Oats and Bayer Healthcare's Bayer and One-A-Day, are partnering with Wal-Mart for the events by providing materials for sampling and demonstrations. In-store support includes signs and spots on Wal-Mart Radio. The retailer will distribute a 40-page Healthy Heart resource book containing tips on heart disease risk assessment and managing cholesterol levels. Additional health information and advice is provided at wal-mart.com. Bentonville, AR-based Wal-Mart operates 1,476 Wal-Mart stores, 1,430 supercenters, 533 Sam's Clubs and 60 Neighborhood Markets throughout the U.S. Other chains merchandising around National Heart Month include Walgreens, which features a cause-marketing campaign with the American Heart Association in its Feb. 15 circular. The drugstore chain is asking shoppers to purchase a heart for $1 with proceeds going directly to the AHA. Last year, Walgreens raised $1.8 million for the nonprofit through the same program. Elsewhere, Safeway rallies all its divisions for a promotion with ConAgra Foods' Healthy Choice. Through March 9, ConAgra is donating five cents (up to $100,000) from select Hunt's and Egg Beaters purchases to the American Heart Association.

Wal-Mart Warms Up National Heart Month

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