Under Armour Marketing Leader to Discuss the Balancing Act of Quantitative, Qualitative Data

The Path to Purchase Institute has added more speakers and sessions to its Future Forward conference, taking place May 13-15 in Philadelphia.  

Under Armour’s Christiana DiMattesa, senior director of DTC channels and experiences, will join P2PI's editorial director, Jessie Dowd, for a fireside chat on the crucial role quantitative and qualitative data play in commercial marketing.

The session will explore how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends. From deciphering numerical metrics to uncovering nuanced insights, learn how this holistic approach drives informed decision-making, enhances campaign evolution and ultimately delivers improved results.

DiMattesa joined Under Armour in 2014 and has held a variety of roles focusing on DTC channels, brand experiences and grassroots marketing. She currently oversees DTC channel marketing globally for Under Armour. She has previously held marketing roles at Foot Locker and Ascena Retail Group’s Ann Inc. 

Don’t miss this session titled, "Balancing Act: The Significance of Analyzing Quantitative and Qualitative Data in Marketing" on Tuesday, May 14, from 1:40 p.m.-2:20 p.m. EDT.