Retail Radar: Walmart Woos New Moms; Amazon Appeals to Pet Parents

Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.

Heidi Bitsoli

4/26/2023

Path to Purchase Institute members can access regularly updated retailer profiles. Below is a selection of some of the latest news, including Walmart's plans to gift 20,000 loyalty memberships in conjunction with Pampers Hospital Gift Program.

Walmart's 'Mother of All Savings'

The retailer has had a busy week, from releasing its annual report to planning to gift thousands of Walmart+ memberships to new moms this May as it makes more room for mothers' needs in stores and online.

Instacart Schools, Offers Savings

The delivery company placed savings front and center to appeal to shoppers who are watching their bottom lines and launched an Ads Academy that allows marketers to school themselves in all things Instacart, from ad formats to custom insights reports.

Kroger, Disney Partner

The grocer's retail media network has teamed with Disney Advertising to run targeted ads on Hulu.

Amazon Adopts a Second Pet Day

The retailer is bringing back Amazon Pet Day, extending it to 48 hours filled with savings and a planned livestream event that includes country music legend Dolly Parton.

Best Buy Gets Smarter

The retailer expands its wearable tech offerings through a partnership that brings Oura smart rings to hundreds of Best Buy stores and BestBuy.com.