Profile: Catie Hoover, Senior Account Executive, Business Development, IN Connected Marketing

Catie Hoover is known for embracing any challenge. Since joining IN Connected Marketing’s enterprise consumer and shopper business development team just under four years ago, she’s helped streamline the inner workings of the agency and introduced new technology into the process to help its large, cross-functional teams collaborate more efficiently and share game-changing information quickly. “I believe efficient internal processes are directly linked to setting the foundation for business success,” she says.A 2015 graduate of the University of Iowa with a degree in marketing, Hoover spent one year at Advantage Solutions as a leadership development associate in retail/sales before joining IN Connected Marketing as a junior account executive in custom publications. In April 2017, she became an account executive on the business development team, and in March 2018, she assumed her current post as a senior account executive of business development.Hoover is responsible for managing cross-functional RFI/RFP opportunities, supporting client educational and daily prospecting efforts, and onboarding clients of all sizes and verticals with the hope of broadening their scope in the future. Additionally, she has recently taken on a leadership role to develop and lead the agency’s social media marketing and PR initiatives to help drive new business within the shopper marketing industry.“Every key stakeholder we reach can potentially lead to a new opportunity and drive incremental revenue,” she says. “And, of course, hitting financial thresholds and client development are critical products of driving growth. But I believe hard work, a positive attitude and a teamwork mentality are what truly drive success from the ground up.”

Profile: Catie Hoover, Senior Account Executive, Business Development, IN Connected Marketing

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