A Picture's Worth

As of Aug. 16, the Institute's Image Vault contained 10,371 images of P-O-P displays and signs.The total certainly has increased since then, because building up the image archives has become a priority for the Institute and, therefore, a daily activity for its staff.Based on activity at instoremarketer.org, visiting the Image Vault has become a regular activity for many of our members -- if not as a daily ritual, then at least whenever the next proposal is due or brainstorming session is scheduled.Since launching the site in May 2003, we've uploaded more than 3,500 new photos of displays, signs and retail environments to the Image Vault. We began with a pictorial history of the best programs the industry has produced, as covered in the pages of P-O-P Times since its 1988 launch. We now also have a comprehensive overview of what's been happening at retail in the past 14 months.We've created more than 100 one-click galleries encompassing display types, product categories, retailers, awards programs and others to make searching the archives easier. We'll soon be updating the site's search capabilities to make it even easier to find exactly what you need.We haven't limited ourselves to displays, either. We've also amassed a database of more than 1,500 promotional images -- store circulars, free-standing inserts, direct-mail pieces and print ads -- that illustrate the rest of the marketing picture. We have nearly 1,000 charts and tables from the hundreds of research studies and articles we've compiled, and we've just surpassed the 1,400 image mark for display patent designs.In most of the aforementioned areas, we believe we've compiled the most extensive gallery available to the in-store marketing industry at large. Our goal is to make the same boast for all categories -- and any more areas our members identify as necessary to make their profession easier.We should reach that goal relatively soon, especially if we continue to benefit from the assistance of retailers, brand marketers, advertising and promotion agencies, and P-O-P manufacturers in developing these archives.As we've stated since the Institute's launch, our primary goal is to establish a community of professionals dedicated to improving the practice of in-store marketing. As the pre-eminent library for that community, we're more than happy to accept contributions from our patrons.Peter BreenManaging Director, Content

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