The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.
The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.
