Pepsi Rings Out, In New Year With Raft of Rebate Offers

PepsiCo teams with retailers this week to add a few generous layers to its ongoing Power of One program linking beverages and Frito-Lay products and playing up its NFL sponsorship. Albertsons' Florida division hosts an effort from PepsiCo's Tropicana brand awarding tickets to Super Bowl XXXIX on Feb. 6 in Jacksonville, FL. Winn-Dixie and Pepsi offer consumers a chance to "watch the action your way" with a grand-prize TiVo Series2 system. Both sweeps were featured in the chains' Dec. 29 circulars. Elsewhere, Albertsons' Shaw's is hosting a "Score it Free" mail-in rebate offer through which members of the chain's loyalty program who purchase eight two-liter bottles of soda and three bags of Tostitos can receive up to $21 back by mail. Details are on displays in stores. The program runs through Jan. 13, 2005. The value Pepsi's rebate offers are not typically so high.Fellow Eastern chain ShopRite offers $10 back by mail with the purchase of three 12-packs or two 24-packs of soda and three bags of chips. Running through Feb. 9, the offer is part of Pepsi's "Make a Play for Super Bowl Savings" campaign. An official sponsor of the Super Bowl, Pepsi ran a similar program last year. (See Related Articles.) Drugstore chain CVS tops off the $10 rebate with $5 in Extra Bucks with the purchase of three 12-packs and three Frito-Lay products. Ceiling signs in stores support. (See image at right.) Walgreens offers a straight $10 rebate via back-page feature ads in January circulars. Meanwhile, Longs dangles a $10 rebate with the purchase of three 12-packs and three bags of chips.In other Power of One activity, Pathmark advertises in its Dec. 24 and Jan. 6 circulars a mail-in rebate offer for $10 in free products if shoppers buy seven two-liter bottles of specific Pepsi SKUs (including Slice, Sierra Mist and Mountain Dew) and three bags of Lay's Chips. Promotion details are found inside soda packages. Meanwhile, Bashas Supermarkets' Dec. 29 circular promotes an offer for $7 off a future shopping trip with the purchase of seven Pepsi or Frito-Lay products.

P2PI MEMBERS

JOIN P2PI

You May Also Like

Tums Offers Big Game Snack Bets With DraftKings

Study: 2024 Big Game Commercials Drove Demand