Navigating the Next Era of Omnichannel Grocery

The ways in which consumers shop for groceries has forever changed due to the onset of the pandemic. The accelerated adoption of e-commerce and new fulfillment options for grocery purchases, combined with a return to in-store shopping by lockdown-fatigued consumers, has led to the creation of a hybrid omnishopper who moves fluidly across channels.

This webinar dives into the trends transforming grocery and the tactics brands and retailers are using to meet the exceedingly fragmented needs of today’s shoppers.

Panelists Include:

Gregg Dorazio, e-Commerce Lead, Giant Food (Ahold Delhaize)
Jennifer Mason, Customer Director, Shopper Marketing, Mondelez
Ozlem Worpel, Director of Fresh Meats Marketing, Tyson
Jason Young, President, Chicory