Retail

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

We're working to improve our member experience, starting with our robust Retailer Profiles. Answer three short questions to share your input.