Retail

The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.

The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.