Loblaws, Chobani Among Added Retail Media Summit Speakers
The Path to Purchase Institute has revealed two more can't-miss sessions at Retail Media Summit, May 6-8, in Rosemont, Illinois.
How Loblaw is Rethinking Loyalty, Engagement
As personalized, data-driven marketing redefines retail success, Loblaw Cos. is leaning into new and innovative ways to drive loyalty and engagement.
Join Mike Grimes, president, Ecrebo, and Rohit Dua, vice president, loyalty portfolio management, Loblaw, for a May 8 session exploring how Canada's largest retailer is integrating personalized QR codes on paper receipts.
The partners will discuss how the move not only makes acquiring new loyalty app users more efficient, but also how it can boost promotional performance with targeted messaging.
Breaking Down Silos to Increase Media Efficiency
Retail media is more than just an ad buy — it's a powerful investment that blurs the lines between sales, marketing, trade and shopper strategies. But with internal silos and competing priorities, who should be making the call?
Christen Spencer, Chobani's director of shopper marketing, alongside Bradley Keefer, chief revenue officer at Keen Decision Systems, and Carli Feinstein, managing director and partner at Craft & Commerce, will unpack this topic in a May 7 panel titled "Who Owns Retail Media? Breaking Down Silos to Achieve a 16.4x Increase in Media Efficiency." The speakers will address how brands can balance retailer demands and integrate retail media into a unified strategy for maximum impact.
The panel will discuss how to break down organizational silos, integrate retail media into broader media planning and use data-driven insights to push back on retailer demands when necessary.
About the Event
Retail Media Summit is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The event has sold out every year since it was launched in 2022.
Designed to elevate CPG brands and retailers navigating the ever-changing landscape, the content covers the latest trends, challenges and innovations shaping the future of retail media.
More speakers will be announced in the coming weeks.
