The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products.
On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.
The buzzwords in commerce marketing are many as of late, including in-store — specifically, in-store retail media — writes Editorial Director Jessie Dowd.