Part 2 of our exclusive research focuses on why consumers are shopping in-store, what they are shopping for, what drives spontaneous purchases, and what factors influence their in-store experience.
The Institute is seeking nominations for its seventh-annual Women of Excellence Awards, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.
Our exclusive research on the most diverse generation to date examines how they search, browse and shop across channels and platforms, as well as what’s influencing their purchasing decisions.
This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
