Albertsons Media Collective to Discuss Optimizing Measurement, Audience Strategies at Retail Media Summit Canada
With the retail media industry projected to reach $129 billion in revenue in 2024, it is the hottest space in the ever-changing advertising landscape, and one of the biggest opportunities for reaching targeted audiences.
Claire Wyatt, vice president of business strategy and marketing science at Albertsons Media Collective, will take the stage at the Path to Purchase Institute’s inaugural Retail Media Summit Canada on Feb. 6 for an insightful discussion on optimizing measurement and audience strategies within retailer media networks.
In her session, titled “Navigating Growth: A Strategic Approach to Measurement and Audience in the $129 Billion Retail Media Landscape,” Wyatt will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers, how retail media unlocks closed-loop measurement, and how retail media will evolve in 2024.
The session will take place from 2:50-3:20 p.m. on Feb. 6.
P2PI's event is hosted in partnership with Platinum Launch Partner Advance powered by Loblaw at the Toronto Congress Center. The one-day event will gather industry leaders, innovators and experts in the retail and advertising sectors for presentations and panels on the latest trends, challenges and technologies shaping the future of omnichannel marketing and retail media in Canada and across the globe.
To learn more about the event and agenda or to register, visit the website today.