Hall of Fame Profile: Andy Siditsky Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co. Coke Unveils Brand Identity Update NancyLopezGolf Brand Launches With Kiosk New National Signage Program Offers Store-Specific Pricing Rugged Display Launches Kaufman Sock Line McDonald's Brings Back Teenie Beanies P-O-P Quells Confusion in Massive Promotion Anheuser-Busch Expands Distribution for Pacific Ridge Pale Ale Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Mephisto Offers Wood Spinner Steppin' Up As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead. First Previous 1011 1012 1013 1014 1015 Next Last