These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.
This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.
In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.
The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports.
InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.
The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.
