In-Store Data Tracking

A new partnership leverages the retailer's inventory data to create a localized, omnichannel commerce experience.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

The combined analytics entity will provide a set of solutions and customer insights across retail intelligence, brand performance and connected transport.

Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

ShopRite stores are using Tally, Simbe’s autonomous item-scanning robot, to enhance inventory and operation insights.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.

A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.

Research from CoolerX finds that 82% of consumers think content shown on digital in-store screens is memorable and relevant.

Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label.