One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.
The combined analytics entity will provide a set of solutions and customer insights across retail intelligence, brand performance and connected transport.
Simbe's retailer partners can now give their vendors daily intel on SKU-level shelf availability and out of stocks, promotional execution and product performance trends.
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.