Loblaw Advance Upgrades Data and Analytics Platform The retailer media network introduces agentic AI, new customization features. Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. How to Measure AI Success — and Machine-Age Marketing Metrics Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.
