Us Weekly Parent Company Adopts New Publisher-Focused Retail Media Platform
Perion Network Ltd., a technology solutions provider that connects advertisers to consumers across major digital touchpoints, has launched a publisher-focused retail media platform.
The offering has already been adopted by a360media (or accelerate360's media group), a multi-platform media company and publisher of Us Weekly, Life & Style, inTouch and other media brands.
Perion’s retail media solutions were created to help retailers and brands deliver “highly targeted” online and in-store campaigns that engage consumers throughout their shopping journey, according to a media release. The company’s technology enables “precisely timed,” omnichannel advertising that reaches custom audiences across connected TV (CTV), digital-out-of-home (DOOH), mobile, desktop and audio channels.
Global retail media ad spending is expected to reach $137.3 billion in 2024 and grow by 20.6% to over $165 billion in 2025, according to eMarketer. While retailers have capitalized on this trend, “publishers have been challenged to benefit from it, despite the opportunities to offer advertisers broader reach and deeper audience engagement,” Perion said.
The publisher-focused offering allows premium publishers to integrate Perion’s retail media capabilities into their existing ad solutions. Publishers with strong advertiser relationships can offer packages that combine traditional advertising with advanced retail media campaigns. Perion’s AI-driven dynamic creative optimization (DCO) technology serves dynamic, product-specific ads near store locations, with real-time pricing updates and performance attribution for optimized campaigns.
"Publishers can now deliver optimized retail media campaigns that utilize the same dynamic and advanced capabilities as Perion’s top retailers, while advertisers benefit from localized, personalized ads that engage consumers at the optimal moment alongside premium inventory," Tal Jacobson, Perion’s CEO, said in the release.
"The ability to integrate Perion's advanced retail media capabilities into our existing advertising portfolio is a game-changer," added Andy Wilson, chief digital officer at a360media/Us Weekly. "This partnership allows us to offer our advertisers dynamic campaigns that reach their audiences at the right time, with the right message, driving engagement and conversions."