Social Media Analytics

Reddit advertisers can now access InMarket Lift Conversion Index insights to measure campaign impact, including store visits and sales lift.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

The collaboration enables Kargo Commerce (formerly StitcherAds) advertisers to directly access offline sales insights in TikTok Ads Manager.

The ad units enable lower-funnel activations on Facebook and Instagram using Kroger’s retail media audiences and measurement.

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.

The move aims to give advertisers more ways to connect their full-funnel Snapchat campaigns with lower-funnel sales on retail media networks.

The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.