Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.
A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.
Google Cloud’s generative AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing the prestige beauty giant to address consumer concerns, respond to external trends and improve consumer experiences.
The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.