Dollar Tree Strategic Overview Merchandising and marketing highlights from Dollar Tree's latest 10-K (for the year ended Dec. 31, 2002) Men Spend More at Supercenters Promotional Allowances in the Spotlight Energizer Claims False Advertising Against Monster Cable Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. AT&T Wireless Debuts Digital Messaging Displays Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Perspectives on the Mature Consumer A topline look at market to the 55-plus demographic First Previous 546 547 548 549 550 Next Last
