Multi-Channel Analytics

The updated self-service platform enables brands to efficiently launch display, video, social media, CTV or in-store campaigns across multiple retail media networks.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

Why Contextual Commerce Media is Crucial for CPG Success