Retail Media Unplugged, LiveRamp

For the first time ever, Retail Media Unplugged was recorded on location at Retail Media Summit UK (RMS UK) in London on Oct. 16. We chatted with Hugh Stevens, managing director, UK, of LiveRamp, a sponsor of RMS UK this year, to get his insights on: 

• Retailer first-party data and how to prove it's a long-term sustainable investment choice for brands;
• Untapped, potential opportunities for FMCG brands in the space; and
• Technologies that could be game changers.