Dolce & Gabbana's Mobile Pop-Up

Dolce & Gabbana worked with New York-based Duggal Visual Solutions to create a traveling environment for the brand's "Light Blue" fragrance.

In bringing the immersive pop-up to life, Duggal transformed an Airstream trailer into an on-brand experience that invited consumer engagement. The environment integrated sleek materials, ambient lighting and custom interior branding. The vehicle doubled as a traveling billboard.

Duggal contributed fabricated furniture, custom umbrellas and drapery, original acrylic displays and installations of lemon walls. Each decorative element was not only designed to impress but engineered to last.

Dolce & Gabbana's Light Blue tour has already visited multiple cities this year.

Upcoming stops include the Scottsdale (Arizona) Fashion Square mall on Oct. 4-6, the Summerlin development in Las Vegas on Oct. 17-19, and the Lincoln Road shopping district in Miami on Dec. 5-7.

Duggal's recent work has included creating pop-ups for Samsung, Hermes and Gucci.