Consumer Engagement

The new Modesto store blends authentic Latino traditions with modern design, personalization and convenience.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Here's a snapshot of an industry leader from the P2PI member community.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

Ulta’s marketplace expansion and Target’s curated beauty assortment mark the next phase for each retailer.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Here are ways for brands to stay relevant before, during and after major occasions.

Volta Media and its network of charging stations will be dismantled by the end of the year.

In this on-demand video, experts from Snipp Interactive and Sideline Sports share insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.