The integration makes new features, ongoing data improvements with enhanced shopper history and reporting metrics readily available to support brand and retailer clients.
In this September Learning Lab, Acadia's Kiri Masters discusses the new playbook brands must understand to grow and win on Walmart.com — from product content to advertising, order fulfillment and more.
The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.
Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.
Grocery TV, Pathformance Technologies and Chicory are among the companies named in the 2023 Inc. 5000 list of fastest-growing private companies in America.
