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engaging shoppers in-store

Engaging Shoppers In-Store

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.
Mood Media
In collaboration with Mood Media

As the end of 2023 draws near, brands and retailers are addressing strategic plans and 2024 marketing initiatives. Shopper insights provide valuable information for these planning efforts, reinforcing successful strategies and shedding light on areas for innovation and improvement. How has the in-store shopping experience evolved over the past year? What challenges and opportunities lie ahead?

The Path to Purchase Institute’s July 2023 “Engaging Shoppers In-Store” survey, conducted in collaboration with Mood Media, gathered responses from 1,000 shoppers varying in age from 18 to 56 and income levels from less than $35,000 to $150,000 or higher. The qualifying participants reported shopping in-store in one or more categories of interest, ranging from grocery, health and beauty and department stores to fashion/clothing stores, luxury, quick service/fast food, specialty stores and automotive dealerships.

This report shares insights on in-store shopping habits and drivers, including in-store physical and digital details influencing shopper satisfaction. The report also highlights opportunities for brands and retailers to capitalize on consumer shopping habits and expectations to increase in-store shopper engagement.

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