Drizly to Discuss Building Creative Programs in the Modern Retail Media Age at P2PI LIVE

Retail media has been making headlines for its growth in spend, access and sophistication in recent months, but has the technical offerings of retail media platforms distracted marketers from the power of creativity?

Leaders from Uber’s Drizly and VMLY&R Commerce will tackle this question during a session titled, “From Co-Op to Co-Lab: Building Creative Programs in the Modern Retail Media Age,” at the Path to Purchase Institute’s  P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Drizly chief customer officer Gina Hardy and senior director of brand and insights Liz Paquette will join VMLY&R vice president and strategic account lead Sameer Badruddin to discuss how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus being “in basket.”

They’ll also share how Drizly is focusing on creativity when collaborating with brands to develop full-funnel programs.

Don’t miss this session on Wednesday, Nov. 8, at 1:25 p.m.-1:55 p.m.