Loblaw Advance Upgrades Data and Analytics Platform
Loblaw Cos.' retailer media network, Loblaw Advance, has introduced new features to its Data Insights & Analytics platform.
The update includes an agentic AI experience, as well as additional customization capabilities.
The platform allows users to ask business questions in plain language and receive immediate analysis based on their subscribed datasets, Loblaw said.
It also introduces customizable homepages, key insights and dashboards.
"Our goal is to provide partners with the most powerful and intuitive tools to connect with Canadian shoppers," Leanne Gibson, senior vice president, Loblaw Advance, said in a media release. "By embedding advanced analytics and customization at the core of the experience, we're helping organizations make smarter, faster decisions while reducing the complexity traditionally associated with retail data."
Loblaw Advance helps brands to launch impactful advertising campaigns and provides access to the food and pharmacy giant's retail intelligence.
Loblaw is the largest retailer in Canada, with more than 2,400 stores nationwide. Its banners include Loblaws, Real Canadian Superstore, Shoppers Drug Mart, T&T Supermarket and Zehrs.
This article was originally published on P2PI sibling brand Canadian Grocer.
