Business Analytics

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

Solution designed to help advertisers better understand retail media's impact.

The guide comes as the industry increasingly shifts toward AI and operational efficiency.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.