Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket. Albertsons Media Collective Launches On-Site Incrementality Measurement Solution designed to help advertisers better understand retail media's impact. IAB Releases Commerce Media Guidelines Focused on Performance, Standardization The guide comes as the industry increasingly shifts toward AI and operational efficiency. E.l.f., SharkNinja, Steve Madden, Newell Prep Business Operations for AI-Focused Future CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas. Albertsons Media Collective Calls for Change in iROAS Measurement The retailer media network discusses a new measurement framework to help brands better interpret results. Hot Take: There's No 'Easy Button' in Retail Media Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy. Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. Family Dollar to Launch 'Extra Small Box' Store Format for Urban Expansion The move is part of the company's transformation initiatives following its separation from Dollar Tree. Walmart Revolutionizes 3rd-Party Retail Execution Retailer introduces Scintilla In-Store platform for real-time inventory visibility. Wakefern Adopts Eagle Eye’s AI-Powered Loyalty Platform Move aims to enable real-time personalization, supplier-funded engagement and future-ready marketing at scale. 1 2 Next Last
