Retail Media

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Keurig Dr Pepper is the launch partner for the retailer media network partnership.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.