DoorDash Ads Boosts CPG Shopper Reach With New Targeting Solutions The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals. Albertsons Joins OpenAI Pilot for Targeted Promotions The launch builds on the retailer's other AI efforts. Giant Eagle Adds Alcohol Cashback to Its Digital Channels Swiftly partnership modernizes promos with unified solution. How to Measure AI Success — and Machine-Age Marketing Metrics Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes. Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
