Retail Media

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

The retailer media network introduces agentic AI, new customization features.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

The solution offers self-serve tools designed to drive growth across the marketplace.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.