02/11/2013
Kroger's Big Game is All About the Deal
Kroger played down "Big Game" messaging before the National Football League's Super Bowl last month but kept the bulk-purchase incentive that drives most of it seasonal programs front and center.The retailer largely dispensed with the unifying "Game Day Greats" merchandising theme it has used in re
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing