Major packaged food brands tied in to back-to-school season in August with displays using sweepstakes, purchase incentives and cause campaigns to persuade shoppers to add their products to their kids' breakfasts and lunch boxes.
Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.
Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.
Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.