Frozen Foods

P2PI editors spotted the in-store retail media activity the same week Kroger leadership communicated its ambitions to expand its in-store media and physical digital footprint.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

A member-exclusive report outlining the key trends and consumer behaviors in the ice cream category.

In this on-demand Retail Intel webinar, marketers from Ace Hardware, Dreyer's Grand Ice Cream and Spark Foundry explore the role of creative in delighting and engaging consumers.

Beaded ice cream brand Mini Melts, in the midst of a brand refresh and retail expansion, was looking to reach 7-Eleven shoppers with a tried-and-true tactic: a new SKU based on the convenience store chain’s beloved Slurpee drink.

Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

The Canadian retailer says the format's reduced operating costs allow it to pass savings on to customers.