Kmart Offers In-Store Coupon Book

SC Johnson's Glade and Pledge, Unilever's Slim-Fast and Dove, and Kimberly-Clark's Kleenex and Huggies are among the brands promoted through an in-store booklet containing more than $45 in coupons. Violators and circular features promote the booklets and specific products.The chain's "Annual Storage Event" is spotlighting Abm Italia's Kis containers on endcaps.Kmart also is using violators to spotlight manufacturer-specific promotions: $20 off a future $50 purchase in the home department to shoppers who buy $20 in Procter & Gamble's Cascade, Febreze, Downy, Dawn or Swiffer from Jan. 10-30. Circular features support. a free Clorox Co. GladWare container (worth up to $3.49) with purchase of two of the company's Glad trash bag SKUs.CircularsIn recent activity, Kmart: offered a free $10 store gift card with every new or transferred pharmacy prescription. touted the "Prescription Savings Club," which provides discounts of up to 35% on generic medications and 5% to 20% on brand-name drugs. New members also get 10% off private-label OTC products for six months and a $10 Kmart gift card (which negates the $10 annual enrollment fee). offered "Shop Your Way" cardholders (see "Sears Tools With Value" in Related Articles) a free 24-pack of PepsiCo's Aquafina with purchase of $99 in fitness and sporting goods products from Jan. 10-31. delivered double or triple "Shop Your Way" rewards with purchase of such products as P&G's Crest, private-label bottled water, and candy from Hershey Co., Mars and Nestlé. touted its sponsorship of "Smart Shoppers Unite," a website operated by Chicago-based Viewpoints Network that offers printable coupons via Coupons.com, a style discussion board and price-related games. dangled $10 off the pay-per-view cost of World Wrestling Entertainment's Jan. 31 "Royal Rumble" with purchase of $35 in Mattel toys, videogames for various consoles, and other licensed merchandise. The feature directs consumers to a "Royal Riches" microsite containing product information, schedules for in-store appearances by WWE stars, and entry into a sweepstakes. The sweeps awards a trip to Phoenix for the "Wrestlemania XXVI" event on March 28, admission to the WWE Hall of Fame ceremony and a $250 American Express gift card. The overall promotion runs Jan. 10-31. offered $3 off a Brita water system from Clorox Co. with purchase of the company's Burt Bee's lip balm from Dec. 27, 2009, to Feb. 8.

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