Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 consumers from across the U.S. in March 2021 to learn about their most recent trip to buy groceries, the behaviors they undertook before and during the trip, and the product-related stimuli that influenced their purchase decisions. While the shopper commerce industry has been — quite understandably — focused on the pandemic-fueled shift to online shopping and ordering that has taken place since March 2020 and the corresponding rise in importance of retail media networks within the marketing playbook, the traditional store clearly remains the destination of choice for most grocery needs and very fertile ground for influencing purchase decisions. A topline report on some of the key findings from the survey was published in the May edition of Path to Purchase IQ. Complete results are being made available exclusively to members of the Path to Purchase Institute. Download the PDF below to see: Complete Results Channel, Retailer and Methods Selection (Channel Shopped, Chain Shopped, Method of Fulfillment) Pre-Purchase Media Exposure (by Touch Point, In-store vs. Online, by Channel, by Retailer; Social Media Exposure: In-Store vs. Online, by Channel) Behaviors Before & During the Grocery Trip (by Behavior, In-store vs. Online, by Channel, by Retailer) Grocery Trip Basket Size (Overall Size, In-Store vs. Online, by Channel, by Retailer) Grocery Trip Basket Makeup (by Product Category, In-Store vs. Online, By Channel, by Retailer) Unplanned Purchase Frequency (Definitions, Unplanned Purchase by Type, Amount per Type, In-store vs. Online, by Channel, by Retailer) Unplanned Purchases (Purchases by Category, In-store vs. Online, by Channel, by Retailer) Repurchase Intent for Unplanned Items (by Product Type, Supermarket vs. Mass Merchant) Drivers of Unplanned Grocery Purchases (Reason for Purchase, by Channel, by Retailer) Impact of Product Displays on Purchase Decisions (by Attribute, by Channel, Kroger vs. Walmart; by Location, by Channel) Impact of Shopping Behaviors on Purchase (by Behavior, Supermarket vs. Mass Merchant)