Everything You Need to Know About P2PI LIVE 2025
The Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, returns Nov. 11-13, bringing together top commerce marketing professionals — from CPG brands and retailers to solution providers — for two days of strategy, insights and connection. The event will be held at the Renaissance Convention Center Hotel in Schaumburg, Illinois.
Attendees will engage with curated content across exclusive tracks, including in-store retail media, shopper engagement and BevAlc solutions, while connecting through structured networking opportunities.
What’s New This Year
P2PI has evaluated attendee feedback and given this event a refresh, which includes upgraded experiences.
LIVE Link-Up Networking
This speed networking experience offers attendees up to five curated 15-minute meetings per day, tailored to align with their priorities. It’s a chance to problem-solve, collaborate and build relationships in a focused, one-on-one format.
Revamped Expo Hall Experience
The expo floor has been reimagined as a central hub of innovation and insight. Dedicated thought leadership theaters will be strategically placed within the exhibitor area, creating an immersive experience that blends expert-led micro sessions with the energy of the show floor.
Hands-On Workshops
These interactive, 90-minute breakout sessions for brands and agency attendees offer deep dives into key topics shaping the industry, including in-store display strategies and driving incremental sales. Each session is designed to foster real collaboration among participants, providing tools to better understand and address business challenges, explore root causes and consider actionable solutions.
Full Spectrum Commerce Marketing Content
This year’s programming goes beyond buzzwords and puts real-world execution at the center. Expect:
- Retailer and brand-led sessions focused on execution and partnership.
- Case studies that reveal how teams are evolving their organizational models to keep up with the shopper.
- Interactive workshops rooted in shared challenges and joint solutions.
Program Overview
P2PI is constantly evaluating the state of the industry and its most prevalent topics. This year, we will explore:
P2PI LIVE & Expo is designed for commerce marketers ready to elevate their strategies, learn from peers and navigate the rapidly evolving landscape of omnichannel marketing. With a growing agenda that blends inspiration and practical takeaways, this event offers a powerful platform to stay ahead of the curve.