Everything You Need to Know About P2PI LIVE 2025
This article was updated on Nov. 6, 2025.
The Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, returns Nov. 11-13, bringing together top commerce marketing professionals — from CPG brands and retailers to solution providers — for two days of strategy, insights and connection. The event will be held at the Renaissance Convention Center Hotel in Schaumburg, Illinois.
Attendees will engage with curated content across exclusive tracks, including in-store retail media, shopper engagement and BevAlc solutions, while connecting through structured networking opportunities.
What’s New This Year
P2PI has evaluated attendee feedback and given this event a refresh, which includes upgraded experiences.
Upgraded App Experience
The Path to Purchase Institute app for P2PI LIVE is now available. Powered by Airbaton, attendees can find the app in the App Store and Play Store. Download and sign in to create your personalized agenda, connect with attendees and stay up to date with notifications regarding all LIVE happenings.
New this year: For key sessions listed below, attendees can submit questions directly through the event app — no mic lines required.
- Retail Media Reality Check: Challenges, Opportunities & What's Next
- Building Best-in-Class Omnichannel Programs & Strategies
LIVE Link-Up Networking
This speed networking experience offers attendees up to five curated 15-minute meetings per day, tailored to align with their priorities. Located in the exhibitor area, it’s a chance to problem-solve, collaborate and build relationships in a focused, one-on-one format. Plus, join us for special events celebrating the best in the industry:
- Tues. Nov. 11: Hall of Fame and 40 Under 40 Awards ceremony and reception.
- Wed. Nov. 12: Women of Excellence Awards ceremony and reception.
Revamped Expo Hall Experience
The expo floor has been reimagined as a central hub of innovation and insight. Dedicated thought leadership theaters will be strategically placed within the exhibitor area, creating an immersive experience that blends expert-led micro sessions with the energy of the show floor.
Hands-On Workshops
These interactive, 90-minute breakout sessions for brands and agency attendees offer deep dives into key topics shaping the industry, including in-store display strategies and driving incremental sales. Each session is designed to foster real collaboration among participants, providing tools to better understand and address business challenges, explore root causes and consider actionable solutions.
Full Spectrum Commerce Marketing Content
This year’s programming goes beyond buzzwords and puts real-world execution at the center. Expect:
- Retailer and brand-led sessions focused on execution and partnership.
- Case studies that reveal how teams are evolving their organizational models to keep up with the shopper.
- Interactive workshops rooted in shared challenges and joint solutions.
Program Overview
P2PI is constantly evaluating the state of the industry and its most prevalent topics. This year, we will explore:
On-Site Registration & Badge Pick-Up
All attendees will need to pick up event materials first to ensure easy access throughout the event. Name badges are required for admission. Attendees must claim their own badges and won’t be allowed to pick up other colleagues’ badges. Please update your registration if your company name and title has changed.
P2PI CONNECT
All pre-registered participants of the P2PI CONNECT Hosted Buyer Program can pick up their badge at the registration desk in the Convention Center Foyer on Tues, Nov. 11 from 7 a.m.-4 p.m.
Wi-Fi Details
Wireless network: Renaissance_Conference
Password: p2pi25
P2PI LIVE & Expo is designed for commerce marketers ready to elevate their strategies, learn from peers and navigate the rapidly evolving landscape of omnichannel marketing. With a full agenda that blends inspiration and practical takeaways, this event offers a powerful platform to stay ahead of the curve.
