Workshops to Tackle In-Store Reinvention, Marketing Certainty at P2PI LIVE

Workshop Spotlight: Reclaiming the In-Store Moment With Dan Sabanosh

While digital channels continue to dominate the conversation, in-store marketing remains a crucial driver of purchase — and a powerful opportunity for reinvention.

In “The Power of Presence: Reinventing In-Store Impact in a Digital World,” Dan Sabanosh, director of shopper marketing at Great Northern Instore, will guide attendees through a structured, hands-on session focused on restoring in-store’s relevance. Participants will explore how to reconnect physical display strategies with modern consumer expectations and long-term brand goals. 

Using SCQ (Situation, Complication, Question) methodology, attendees will collaborate on the central question: How might we reimagine the role of P-O-P in delivering both immediate impact and long-term success? Expect breakout discussions, peer-to-peer exchange and actionable takeaways to inspire fresh thinking around physical presence.

Workshop Spotlight: Making Marketing Count With Trina Rizzo

With economic uncertainty and shifting consumer behaviors making every dollar count, brands are under pressure to prove performance and reach high-value audiences efficiently.

In “Creating Certainty in Times of Uncertainty,” Trina Rizzo, chief revenue officer at InMarket, will showcase tools and technologies that can deliver measurable results amid today’s unpredictability.

This workshop will explore: 

• How to leverage performance media — including iROAS campaigns — to drive in-store visits and incremental sales.
• How to tap into high-growth audience segments.
• The importance of real-time measurement to maximize media efficiency and minimize waste.

P2PI LIVE & Expo will take place at the Renaissance Schaumburg Convention Center in Schaumburg, Illinois. Learn more and register now!