P2PI LIVE to Spotlight Social-to-Shelf Strategies
As shoppers continue to blur the lines between digital and physical shopping spaces, brands are rethinking how to connect content, community and commerce into one seamless journey.
At P2PI LIVE & Expo — returning Nov. 11–13 to the Renaissance Schaumburg Convention Center in Schaumburg, Illinois — one session will unpack how brands can bridge social buzz with in-store moments to create meaningful impact.
On Thursday, Nov. 13, from 3:50–4:10 p.m. CST, industry leaders from Blount Fine Foods and Breaktime Media will take the stage for a session titled “Connecting Commerce Content, Social and In-Store for a ‘Soup-er’ Experience.”
Inside the Session
Today’s shoppers scroll, shop and step into stores without boundaries — and successful brands must meet them wherever they are. This session will explore how to:
- Connect social, commerce content and in-store activations for optimal performance.
- Use personalization to drive awareness, purchase and loyalty across the path to purchase.
- Engage retailer teams through tailored experiences that enhance execution.
Attendees will walk away with real-world examples and practical tips for transforming quick digital touchpoints into lasting brand engagement.
Speaker Spotlight
Nate Hayden, vice president of marketing at Blount Fine Foods, has more than two decades of experience across CPG, B2B and advertising. At Blount, Hayden oversees customer and shopper marketing, creative design and brand strategy — leading innovation across the company’s refrigerated soups, chowders, pot pies and meal solutions under the Blount Clam Shack and Blount’s Family Kitchen brands.
Chris O’Grady, EVP of sales & partnerships at Breaktime Media, has spent a decade building solutions for some of the biggest names in CPG, from Mondelez International to Unilever. His expertise lies in crafting partnerships that align brand goals with shopper needs, leveraging Breaktime’s digital engagement capabilities to drive both connection and conversion.
Stay tuned for more agenda updates as P2PI LIVE & Expo 2025 continues to take shape. Learn more and register now.
