P2PI LIVE Adds Sessions on BevAlc Marketing Innovation, Omnichannel Strategy

The agenda for P2PI LIVE & Expo 2025 continues to expand with two sessions exploring emerging opportunities in beverage alcohol marketing and omnichannel commerce.The event returns Nov. 11-13 to the Renaissance Schaumburg Convention Center in Schaumburg, Illinois.Navigating New BevAlc Marketing Opportunities at RetailThe notoriously complex BevAlc landscape presents unique challenges for marketers seeking to innovate at retail — from compliance hurdles to evolving consumer expectations. But a transformative shift is underway, revealing fresh avenues for brand growth.In this session, “New BevAlc Marketing Opportunities at Retail,” industry leaders will share how they’re rethinking engagement strategies across retail media, loyalty marketing and beyond. Attendees will gain insights into how forward-thinking brands are overcoming category constraints to build more meaningful, data-driven shopper connections.Speakers include:Jackie Barba, Digital Editor, Path to Purchase InstituteDavid Glaza, CEO & Founder, DigitsTrish Surfus, Director of Trade Marketing, Oliver WineryBuilding Best-in-Class Omnichannel Programs & StrategiesAs the line between the digital and physical shelf continues to blur, CPGs are redefining what omnichannel excellence looks like. The session, “Building Best-in-Class Omnichannel Programs & Strategies,” will feature senior marketing leaders from top CPGs discussing how they’ve activated breakthrough campaigns and what it takes to deliver consistent brand experiences across touchpoints. Attendees will walk away with actionable ideas to strengthen their own omnichannel playbooks.Speakers include:Tiffany Boyd, Vice President, Omnichannel Marketing, Talking Rain Beverage Co.Maggie Gilliam, Senior Director, Global Electronic Commerce Strategy, KellanovaDianne Le, Director of Omni Shopper Marketing, Avocados From MexicoCyndi Loza, Senior Editor, Path to Purchase InstituteBoth sessions underscore P2PI LIVE’s commitment to equipping commerce marketers with insights and inspiration to navigate today’s rapidly evolving retail landscape.

P2PI LIVE Adds Sessions on BevAlc Marketing Innovation, Omnichannel Strategy

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