Your P2PI LIVE Speaker Sneak Peek Is Here
As we gear up for our flagship conference, P2PI LIVE & Expo — returning Nov. 11-13 to Illinois — we are excited to preview our growing speaker lineup.
From emotional insights driving in-store engagement to the future of AI-led shopping, this year’s agenda is packed with perspectives from leading voices in commerce marketing. Here's a preview of key sessions, with more announcements to come:
Hall of Fame Panel: Navigating the Connected Commerce Ecosystem
Date: Wednesday, Nov. 12
Learn from the best in the industry in this powerhouse panel discussion of past recipients of P2PI’s esteemed Hall of Fame awards program. Retailers are selling media. Manufacturers are selling programs. Agencies are selling services. Tech platforms are selling solutions. The lines are blurred — and that’s the point.
This panel will share lessons from both sides of the table, including how to build capabilities and partnerships in today’s dynamic commerce landscape.
Speakers:
- April Carlisle, EVP, Commerce, Spark Foundry
- Julie Eddleman, Chief Commercial Officer, DoubleVerify
- Jody Kalmbach, Group VP, Product Experience, Kroger
- Steve McGowan, Senior Director, U.S. Consumer Experience, Mondelez International
Emotion in Motion: Transforming In-Store Marketing With Emotional Insights
Date: Thursday, Nov. 13
Arc Worldwide’s CEO Soche Picard will debut new research from Arc, Suzy and Northwestern University’s Spiegel Research Center mapping U.S. shoppers’ emotional responses influenced by transaction complexity, shopping locations and product types.
Learn how emotional drivers can inform PR, merchandising and shopper strategies that resonate across channels and spark engaging conversations with brands and retailers.
Speaker: Soche Picard, CEO, Arc Worldwide
When Your Customer Is an AI: Building Brand Love in an Agent-Led Shopping Journey
Date: Thursday, Nov. 13
Autonomous AI agents are set to become the consumer’s new co-shopper — scouting deals, curating picks and negotiating on their behalf. In this future-forward session, Kiri Masters explores how AI agents will rewrite the shopper journey — and how brands must evolve their media, content and promo strategies.
Speaker: Kiri Masters, Independent Industry Analyst
Masters is the creator and host of “Retail Media Breakfast Club,” a daily podcast and newsletter. A former agency founder, she also writes regularly for Forbes and WARC.
First 100 Club: Early-Bird Bonus Perks
Be among the first 100 to register by Aug. 16 and unlock exclusive benefits:
- 1 free hotel night at the Renaissance Schaumburg
- A First 100 Club badge & collectible pin
- On-site surprise perk
Register now with code: FIRST100_LIVE2025
Stay tuned for additional announcements from brands and solution providers, including Adsta, AirBaton, Children’s Miracle Network Hospitals, Goodway Group, Inmar Intelligence, InMarket, Keen Decision Systems, Shalion, SmartCommerce, Snipp Interactive, Stackline and others.
