Dollar Tree, Coca-Cola, Dollar General Join P2PI LIVE Agenda
The P2PI LIVE & Expo agenda continues to take shape with a can’t-miss keynote address and sessions exploring how leading retailers and brands are leveraging data, AI and in-store media to reshape the shopper experience.
The event returns Nov. 11–13 to the Renaissance Schaumburg Convention Center in Schaumburg, Illinois.
Keynote: How Dollar Tree Is Building a Next-Gen Value Brand
Dollar Tree is rewriting the rules of value retail — and transforming its brand narrative along the way.
In this Day 2 keynote session, Brian Messerschmitt, chief marketing officer at Dollar Tree and 2025 P2PI Hall of Fame inductee, will share how the retailer is evolving beyond its traditional low-price positioning to emphasize value, discovery and convenience.
Messerschmitt will outline how the company is leveraging data-driven, quick-return marketing, AI-powered personalization and social influencer partnerships to strengthen emotional connection and drive incremental sales. He’ll also discuss the retailer’s expanding e-commerce capabilities and its focus on engaging the next generation of value-seeking shoppers.
Attendees can expect a candid look at how a trusted value brand is combining data, cultural insight and creativity to reimagine the shopper journey.
Speaker:
- Brian Messerschmitt, Chief Marketing Officer, Dollar Tree
Effective In-Store Media Activation: Real-World Perspectives from Coca-Cola, Dollar General
As in-store media evolves into a critical piece of omnichannel retail, collaboration across stakeholders is key.
In this session, industry leaders will discuss how strategic in-store media planning can fuel incremental sales and improve execution. They'll share best practices for aligning merchandising and media, as well as new shopper research highlighting what types of in-store activations most effectively influence purchase decisions.
Speakers:
- Sean Tinnelly, Head of Ad Sales, Dollar General
- Kim Garner, Director of Shopper Marketing, The Coca-Cola Co.
- Shock Torem, SVP of Media Solutions, Vestcom
The Future of Retail Intelligence: It’s Here
For CPGs, ensuring consistent, high-quality in-store execution remains one of the toughest challenges in commerce marketing.
In this forward-looking session, Henry Ho and Marc Yount of Storesight will showcase how a new class of AI-powered retail intelligence tools can provide real-time insights at scale — addressing critical pain points such as pricing compliance, on-shelf availability, display execution and new product launches.
Attendees will gain a firsthand look at how cutting-edge analytics are transforming visibility and accountability across the retail ecosystem.
Speakers:
- Henry Ho, Co-Founder and Chief Strategy Officer, Storesight
- Marc Yount, COO and President, Storesight
