Drunk Elephant Pop-Up to Open in Paris
Shiseido’s Drunk Elephant skincare brand is bringing its pop-up experience, House of Drunk, to Paris at the Rive Gauche in the 5th arrondissement, also known as the Latin Quarter. Open to the public Oct. 15-16 from 11 a.m. to 6 p.m., the event offers consumers sensory experience with the brand’s products.
The two-story immersive space will feature the brand's colorful and playful motifs, inviting beauty consumers to explore the "Drunk Elephant Difference," create a tailored skincare regimen and sample the brand's biocompatible formulas for skin, hair and body.
The Drunk Elephant Difference is the brand’s commitment to using only ingredients that either directly benefit the health of the skin or support the integrity of its formulations, regardless of whether something is synthetic or natural, according to the brand's website.
Installations at the pop-up include a mixing station, where guests can receive personalized smoothie (or beauty routine) consultations; a “Ceramighty Tunnel” for visitors to discover the recently launched Ceramighty AF eye balm; among others. Visitors can also select their favorite charms from the Charm Bar and shop the full collection in partnership with Sephora France.
In addition, the first 30 visitors each day will receive exclusive Drunk Life swag that is currently not available in France.
The brand has brought its signature House of Drunk pop-up experience to consumers since 2018. House of Drunk has previously been held in London, Singapore and New York.
In a news release, Drunk Elephant says the Paris pop-up will be the “most imaginative expression” of the brand to date. “The city has long been a source of inspiration and adoration for brand founder and chief creative officer Tiffany Masterson,” according to the release, making it an ideal place to host the first House of Drunk since 2019 and highlight the brand's expansion throughout the EMEA (Europe, the Middle East and Africa) region.
Drunk Elephant launched in France in March 2021 and is available at select Sephora stores and online at sephora.fr.