Coca-Cola to Share 5 Steps to Mastering Consumer Trends at P2PI LIVE

Every touchpoint in the shopping journey offers commercial potential, but only if it engages consumers. For brand marketers looking to optimize spend to stand out and sell more products, leveraging consumer trends at the intersection of culture and commerce is paramount to achieving measurable results.

Coca-Cola Southwest Beverage director of channel commercialization, Oystein Enger, alongside Kelly Gallat, the director of strategic partnerships at media company Tag, will share case studies and proven tips for leveraging key touchpoints to win attention and deliver exceptional omnichannel journey experiences at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Don’t miss this session titled, “Mastering Consumer Trends: 5 Steps to Standing Out and Selling More,” on Wednesday, Nov. 8, 2023, from 1:25-1:55 p.m.