Coca-Cola Offers 'Holiday Magic' at Walgreens

Coca-Cola is partnering with Walgreens on an online holiday recipe hub.In stores, an endcap stocking seasonal packages of Coca-Cola, Diet Coke and Sprite employs a “Share Holiday Magic” message and encourages shoppers to scan a QR code “for delicious holiday recipes.” The code links to an account-specific hub within Coca-Cola.com that offers recipes for cocktails, mocktails and food such as mulled berry fizz incorporating Seagram’s ginger ale, peppermint hot chocolate made with Fairlife chocolate milk, and orange glazed cranberry loaf using Simply orange juice. The website links to an e-commerce page within Walgreens.com that offers a BOGO deal on Simply.Walgreens is giving plenty of secondary space to holiday-themed displays throughout its stores. An account-specific floorstand from Procter & Gamble’s Olay suggests shoppers “give the gift of glowing skin,” offering myWalgreens members the products for under $10 from Nov. 3 to Dec. 28. A rack features beauty advent calendars and Christmas-themed soap dispensers, nail stickers and lip balm from private label Modern Expressions priced at under $5 or under $10.A Kiss floorstand uses a “lashing all the way” message to promote a new line of press-on eyelashes that don’t require glue and position their seasonal press-on nail collection as “merry, bright & beautiful.” A floorstand from Coty’s Sally Hansen encourages shoppers to “gift a coat of holiday color.”

Coca-Cola Offers 'Holiday Magic' at Walgreens

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