Budgets/Spending/Market Size

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

While online transactions in the U.S. saw only a 2% year-over-year increase on Black Friday, Cyber Monday showed a significantly stronger performance in the first 12 hours of the sales event, according to data from Criteo.

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana.

Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media.

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.

Ahead of his Nov. 14 keynote at P2PI LIVE, the Media, Ads and Commerce analyst discusses the digitization of the store, what 2025 looks like and how brands and retailers are prioritizing in-store retail media.