Following the success of its other branded in-store shops, Best Buy is ramping up rollouts of a concept uniting multiple manufacturers: the “Camera Experience Shop.”Co-branded with Canon, Nikon and Sony, the shops are manned by employees trained to give photography advice and help shoppers select the right product for their needs. They boast an expanded selection of cameras, lenses and accessories from the flagship brands as well as Olympus, Fujifilm, Panasonic, private label Insignia, GoPro, SanDisk and a dozen others.Cordoned off from the rest of the store by curved, wooden-paneled counter displays, the shops are anchored by separate, illuminated displays merchandising a wide assortment of lenses for each of the flagship brands. Graphics are refreshed as new SKUs are added to the displays.The shops also include an “inspiration station” that lets users edit, share and print photos. Shoppers can test out the various cameras on display.Select locations host seasonally themed, free photography workshops on the first Saturday of every month.The first test shops opened as early as summer of 2014. The shop rolled out to another handful of stores in January 2015. Some 80 shops were open by June 2015. This year the retailer aggressively increased expansion and promotion of the shops. Twitter updates and circular features support.