Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.
Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
More than three-fourths of those surveyed are willing to delay e-commerce deliveries in order to improve sustainability, if given an incentive to do so.
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.